“To shoot music video now costs N30 million” – Basketmouth cries out

Basketmouth, a comedian and musician, has voiced concerns about the skyrocketing costs associated with filming music videos.

The seasoned comedian bemoaned the increase in the industry standard rate, which went from 7 to 7.5 million Naira to roughly 27 to 30 million Naira at this point.

Basketmouth expressed his misgivings about the production price during an interview on Lagos’s The Beat 99.9 FM.

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He stated that the price increase was the reason he chose to shoot a holdup video for the lead song from his upcoming album, “Uburu,” “Party,” rather than spending more than N25 million to shoot a traditional video.

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He said, “The visual we have for my song ‘Party’ with Peruzzi is not an official video. It’s just like a holdup because I did not know that the economy had hit us that badly. 2 years ago, I used to make videos for 7–7.5 million Naira. Now, it is 27–30 million Naira.

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“I’m an Igbo man so the first thing I thought about was, ‘Okay, Bright, if you’re spending N25 million on visuals, it’s for uptick, right? Then do a holdup video; do something for uptick as well.’”

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